MuLondon is a British skincare brand straight from London itself, which is of course what its name refers to. As it is the case with natural cosmetics brands, this one was founded by its founder Boris Zatezic after dealing with his own skin problems. A combination of stress, genetic predisposition and lack of sun exposure led to him developing eczema and psoriasis. Boris didn't want to rely on long-term use of steroid creams and opted instead for a "return to his roots".
He had always believed in the power and perfection of nature. Already in his childhood his mother told him about herbs, described their effects and taught him their Latin names. She showed him what natural remedies to use for cuts, bruises, contusions or an upset stomach. She taught him to rely on herbs, not pills. His fascination with nature continued with a study stay on a biodynamic farm in Sweden on the pristine Baltic coast. It was there that Boris really became fully aware of our connection to Mother Nature and the world around us.
All of this translates into MuLondon. This award winning brand carries a deep inspiration from traditional herbalism. The products contain all-natural essential oils and herbal extracts that not only give them a divine scent, but also help preserve them gently. All MuLondon products are suitable for sensitive skin and there is the right one for the owner of any skin type and condition - dry, combination, oily and young, ageing and challenging.
MuLondon is a purely vegan brand - the products contain no animal ingredients and of course are not tested on animals. The natural plant-based ingredients, ethical credentials, sustainability and more are also backed up by the myriad of certifications the brand holds, such as Soil Association certification, cruelty-free certification from Leaping Bunny and vegan certifications from the Vegan Society, PETA and Vegetarian Society. Other certifications are from Viva!, Naturewatch, Green America, Campaign for Safe Cosmetics, Humane Company and more. MuLondon is also a proud member of 1% For The Planet, where all members donate one percent of profits to help protect our planet.
MuLondon has a proactive environmental, recycling and fair-trade policy. It strives to support local projects and is strongly opposed to animal testing and abuse of any kind. They believe that you can run your business with integrity, respect for other people, animals and the environment.
MuLondon products are:
- Organic - uses certified organic ingredients wherever possible.
- Natural - only gentle and traditional plant-based ingredients.
- Gentle yet effective - products are suitable for even the most sensitive skin, yet really work.
- Full of active ingredients - in the perfect proportions to strike the exact balance between being gentle on the skin and effective at the same time.
- Without any unnecessary padding - such as artificial preservatives, emulsifiers, mineral oils, synthetic dyes or fragrances.
- Cruelty-free - not tested on animals, free of animal ingredients and 100% vegan.